Skip links

How PMI creates brand awareness for IQOS in Italy

Written by Dario Galvagno || 22nd November 2017 || Market reports |

EU
Europe
Italy
Market Research
Marketing and Retailing
Market reports
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers? ...

Italy consumer survey: low-nicotine e-liquids prove most popular

Written by Dario Galvagno || 22nd November 2017 || Market reports |

Europe
Italy
Market Research
Market reports
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44. We found...

Italy vape store survey: e-liquids drive revenues

Written by Dario Galvagno || 11th October 2017 || Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports
In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands ...

Slovenia: a small market under a highly restrictive regime

Written by Dario Galvagno || 2nd October 2017 || Market reports |

EU
Europe
Slovenia
Market Research
Marketing and Retailing
Market reports
Our investigation of the Slovenian e-cigarette market finds a very small vaping population and a small number of vape stores bound by a highly restrictive regulatory regime ...

Italy: vape store geographical breakdown and analysis

Written by Dario Galvagno || 15th September 2017 || Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports
Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be...