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Children and tobacco ads - Boston Public Library

Young people ‘remember e-cig ads better than tobacco advertising’

30th May 2017 - Regulatory briefing |

North America
United States
Marketing and Retailing
Public Health and Medicine
Regulatory briefing

A new study shows that e-cigarette advertising is more successful at creating brand awareness among young Americans than other tobacco-related advertising, and appears to suggest that light regulation could make e-cig ads a route towards smoking.

Taking e-cig advertising outdoors

26th April 2017 - Market reports |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports

Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?

Asia Pacific warms to heat-not-burn, but it’s not an easy road

20th February 2017 - Business briefing |

Asia
Australasia
Japan
New Zealand
South Korea
Companies
Marketing and Retailing
Regulation and Legislation
Business briefing

Japan Tobacco and Philip Morris International are attempting to widen their distribution of heat-not-burn (HnB) products throughout Pacific Asia, but there have been problems along the way.

Safety tests highlight need for vigilance on e-cig chargers

9th February 2017 - Regulatory briefing |

Europe
United Kingdom
Wales
Companies
Public Health and Medicine
Technology and Innovation
Regulatory briefing

Recent reports of high failure rates among e-cigarette chargers tested by authorities in Wales highlight the need for vigilance by manufacturers to ensure their products meet safety standards.

No brand loyalty amongst young e-cig users - Travis Wise

Brand awareness just isn’t a thing with U.S. schoolkid vapers

12th January 2017 - Regulatory briefing |

North America
United States
Marketing and Retailing
Public Health and Medicine
Regulatory briefing

Most 11-18 year-olds who use e-cigarettes don’t subscribe to any particular brand, a new analysis of U.S. survey data reveals – but those who do know what brand they vape tend to choose the most heavily advertised.

FDA workshop will look for answers to battery safety fears

6th January 2017 - Regulatory briefing |

North America
United States
Policy and Politics
Public Health and Medicine
Technology and Innovation
Regulatory briefing

The U.S. Food and Drug Administration (FDA) is to hold a workshop on battery safety to learn more about the risks of malfunctions in e-cig power sources and how to prevent them.

iQOS advertisement - PMI

PMI makes progress with big plans for reduced-risk portfolio

22nd December 2016 - Business briefing |

Asia
EU
Europe
Italy
Japan
Romania
Russia
Switzerland
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
Business briefing

Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham.

Totally Wicked told sponsorship is legal, despite crossing borders

19th December 2016 - Regulatory briefing |

EU
Europe
France
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Regulatory briefing

St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising – and could run foul of the European TPD ban on cross-border e-cig sponsorship.