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Clear leaders emerging as U.S. online traffic patterns settle down

traffic - Alexandr TrubetskoyConsistent patterns in Website traffic could be a sign that the U.S. online e-cigarette sector is maturing.

A new report from ECigIntelligence updates data and analysis on consumer use of e-cigarette Websites in the U.S., finding that nine of the top 10 sites stayed the same since similar research in May 2015.

Among them, Mount Baker and MyVaporStore consolidated their leading positions in Website rank and traffic.

ECigIntelligence analysts speculate that this means the U.S. online market may be maturing into greater consistency.

The sector saw direct referrals become even more important than organic search – a trend seen before but becoming more pronounced since May 2015. There was also more activity across all sites, despite the suggestions of some observers that the business is slowing in growth.

However, bounce rates – the number of people who visit a site and then immediately leave again – remained high, especially among multi-brand sites. ECigIntelligence believes this may be due, at least in part, to consumer confusion over the vast array of products available on such sites.

One important new innovation since the May edition of ECigIntelligence’s traffic analysis is the addition of three companies employing subscription-based models, which allow consumers to receive regular deliveries of nicotine products tailored to their preferences.

The three sites added to ECigIntelligence’s tracker rely heavily on social media for traffic, and represent a new direction for e-cig firms.

ECigIntelligence Platinum, Gold and U.S. Silver subscribers can access our analysis here. Non-subscribers can find out about subscription packages or contact Tim Phillips to buy a standalone PDF copy of the report.

– Freddie Dawson ECigIntelligence staff

Photo: Alexandr Trubetskoy

 

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