24th May 2017 - Market reports |
With just 150,000 vapers in a population of more than 19m, Romania is a market with great potential for e-cigarettes.
With just 150,000 vapers in a population of more than 19m, Romania is a market with great potential for e-cigarettes.
In our latest look at the Spanish market, we see that stores in areas with a high footfall tend to have double the number of new vaper customers, and most of the e-liquids sold come from Spain, Italy, UK and China.
In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.
An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association) and a number of other associations and trade press.
In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and FlowerPower.
ECigIntelligence surveyed U.S.-based vapers though an online panel, which sampled the population in four key U.S. regions. Here’s what we found.
In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.
The US Vape Store Survey is an ongoing joint project of ECigIntelligence and the Smoke-Free Alternative Trade Association (SFATA). The first survey was conducted in December 2015. This latest survey took in vape stores across the U.S. from December 2016 to January 2017. It garnered responses from 213 owners representing 417 stores, mostly in the South.
Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users.
ECigIntelligence compares the prices of six e-cig products – hardware and e-liquids – across six key markets: France, Germany, Italy, the UK, the U.S. and Russia.
Executive Summary Estimated daily revenues of Italian vape stores vary between €300 and €1,500. Stores located in more populated cities seem to be getting more new customers than those located in smaller towns. High footfall and the bigger population of a city where the vape store is located seem to attribute to […]
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?
The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population is expected to increase due to prices of regular cigarettes and healthier life style behaviour.
Executive summary Top UK online retailers sell a variety of e-liquid brands, predominately from US manufacturers. As expected, prices decrease as bottle size increases. This has also been affected by the TPD deadline (May 2017). US prices higher. Premium as a description of an e-liquid does not imply higher prices. Introduction […]
In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.
Pods are a new hardware category which aim to fill the gap in the U.S. market between the traditional products on offer. In this March 2017 report, we see that the key concept is to close the gap between easy-to-use products and high-performance ones. Pod hardware manufacturers are now collaborating with well-known e-liquid manufacturers, with benefits for both sides.
ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered tobacconists.
In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products, which might increase the proportion of sales coming through this channel. In this March 2017 report on Denmark we look at the offline channel to see if it is has developed as it’s online counterpart has in terms of products on offer and prices.
We take a detailed look at Italy’s well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S. brands.
Specifically designed for professionals in any field who are new to the e-cig market, this course aims to give you a quick and easy introduction to vaping technology, the market, health issues, types of e-cigarette consumer, and the law on e-cigarettes.
With the vaping population falling, smaller vape stores across France are closing their doors – leaving the bigger, better-funded chains to pick up the business.
In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France – and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.
Our South African analysis finds a market dominated by local companies and manufacturers, with little presence of Big Tobacco names, and very little effect of a purely theoretical ban on the sale of nicotine-containing e-cigarettes.
In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales through vape stores and open system products.
With the deeming regulations likely to dramatically reduce the range of e-liquid available in the United States, ECigIntelligence looks at the current state of the online market in terms of product availability.
ECigIntelligence takes an in-depth look at data patterns among e-liquids sold on the Chinese online marketplace TMall.
The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal use.
ECigIntelligence takes a closer look at the brands and the retail outlets that make Denmark the most highly developed e-cigarette market among the Nordic nations.
Who sells e-cigarettes in the Nordic countries, and where are they based? We compared the markets in Norway, Sweden, Finland and Denmark, and found Denmark the most highly developed.
Vape stores and e-cig kiosks in shopping malls look set to profit from Poland’s ban on online sales of e-cigarette products.
We visited 17 vape stores throughout Spain in December 2016, interviewing managers and staff in Barcelona, Madrid, Murcia, Sevilla and Valencia. This is what we found.
Analysis of trends in the U.S. online e-cigarette market.
As part of our detailed analysis of the top five e-cigarette retailers in Russia, we look at how they fare online, and in particular a breakdown of their Internet traffic.
We take a detailed look at Russia’s five biggest e-cig retailers and compare how they fare both in their vape store chains and through their websites.
Due to a tax on e-liquids containing nicotine, most e-liquid bought in Portugal is nicotine free. Vapers are then adding nicotine separately to avoid increasing the price. However, a lot of sales are occurring across the border in Spain, which is having a large, negative impact on the Portuguese market.
What is a typical Italian vape store like, who are its typical customers, and what do they buy? We went out into the streets of Rome and Verona to find out.
In this November 2016 analysis we focused on stores which we believed to be dedicated to vaping, the traditional definition of a vape store. The directories to a large extent are populated with these stores, however we cleaned the data of stores which were clearly tobacconists or other non-specialist stores.
Local e-liquid manufacturers, small vape stores and a culture of cloud chasing dominate a very small e-cig market in the Philippines, where traditional cigarettes are cheap and nearly half of all men smoke. But that could change with the entry of British American Tobacco into the unregulated market.
In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although the Tobacco Products Directive (TPD) has been implemented, local producers remain positive – presenting the Greek market as a market with huge potential.
A study on vapers’ behaviour patterns was carried out by ECigIntelligence between August and September 2016, asking the respondents about device and brand preferences and consumption.
We consider the very different approaches online e-cigarette retailers and e-liquid brands in the U.S. take to social media, and how this reflects the different roles of their Websites and the way customers use them.
This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch plans.
In this market report we look at how the German vaper population has grown by 30% in the past year. This looks set to continue next year, along with the continuing increase in the number of vaper stores. Online sales, meanwhile, are predominately being handled by just a few sites.
In the latest ECigIntelligence report into the UK market, we see that the growth in shop numbers over the past year has been highest in London (97%) and Scotland (105%). The top retailers offer a bigger range of e-cigarette than in other European countries and most of the top-selling e-cig brands sold in supermarkets or convenience stores are owned by tobacco giants.
The use of e-cigarettes is increasing in the UK and numbers of vapers have risen by 4% over the past year to reach 2.6m in 2016. There has been a major shift over the past two years from pre-filled cartridges to tank system devices,
In this report ECigIntelligence takes an in-depth look at the market in China. The world’s most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world’s vaping hardware being manufactured there. The prevalence of smoking among men, the cheapness of traditional cigarettes supplied by a state monopoly industry, and the lack of desire in most smokers to give up all contribute to resistance to switching to electronic devices.
In this report ECigIntelligence looks at France, a mature market but one with some interesting times ahead. There is a high rate of competition among vape stores, with one chain of shops going out of business earlier this year. Meanwhile, the tobacconists are lobbying for exclusive rights to the sale of nicotine products.
In this report ECigIntelligence looks at the state of the market in Italy – a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in alongside the smaller local companies.
In this report ECigIntelligence takes an in-depth look at the market in Ukraine. The currently unregulated vape market appears to be growing again following the recent political turmoil. However, new rules are under discussion that would put e-cigarettes on the same level as traditional tobacco products.
ECigIntelligence looks at how the market in Russia is developing, including the growth in popularity of open system devices and the rise of a vaping culture. Our in-depth report provides detailed data on market size, retailing, market trends and pricing.