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Swiss market dominated by open advanced systems

5th December 2017 | Market reports |

Europe
Switzerland
Market Research
Marketing and Retailing
Market reports

The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids.

Online sales: the impact of Amazon, eBay and the web’s mega-retailers

4th December 2017 | Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.

E-liquid market fragmented in Poland

29th November 2017 | Market reports |

Europe
Poland
Market Research
Market reports

In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive (TPD). The Polish e-liquid market is highly fragmented, with the top 12 brands accounting for only 55% of total quoted best-selling brand mentions. The leading brand is Pinky Vape, while the hardware device sector is more consolidated.

Popularity of shake and vape on the rise in Germany

29th November 2017 | Market reports |

EU
Europe
Germany
Market Research
Marketing and Retailing
Market reports

As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing nicotine. This trend seems to have grown in Germany since May 2017, and almost half of the e-liquid brands sold in Germany are ready to mix.

Modular devices dominate in Russia, but tax rise yet to reach consumer

24th November 2017 | Market reports |

Europe
Russia
Market Research
Marketing and Retailing
Market reports

We consider the Russian market to be focused on modular devices, with over three quarters of all hardware products stocked on the top five websites being mods or replacement parts. The most common bottle size for e-liquids was 30ml, while the top five online retailers mainly stocked e-liquids with prices below the average. Atmose was found to be the most visible e-liquid brand, while the most stocked hardware brands were Joyeshop, Eleaf, Wismec and Smok.

Italy consumer survey: low-nicotine e-liquids prove most popular

22nd November 2017 | Market reports |

Europe
Italy
Market Research
Market reports

Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.

Greece shifts towards shake and vape

20th November 2017 | Market reports |

Europe
Greece
Market Research
Marketing and Retailing
Market reports

Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 | Market reports |

Asia
Europe
Japan
Russia
Market Research
Marketing and Retailing
Technology and Innovation
Market reports

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.

The growing trend of shake and vape in France

16th October 2017 | Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia

Italy vape store survey: e-liquids drive revenues

11th October 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands

Nicotine products on the horizon as Norway eases in TPD rules

30th September 2017 | Market reports |

Europe
Norway
Market Research
Marketing and Retailing
Market reports

The EU’s Tobacco Product Directive (TPD) has not yet been fully adopted in Norway. It is anticipated that the sale and manufacture of nicotine containing e-cigarettes and e-liquids will be allowed in the first half of 2018. They are currently banned except for personal import. Online remains the main distribution channel, with foreign online companies having a significant presence.

Finland: market grows despite strict regulation

22nd September 2017 | Market reports |

EU
Europe
Finland
Market Research
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Market reports

The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by increased numbers of vapers (+16%), growth of the share of daily users (30% in 2017 compared with 14% in 2016), plus an overall price increase in most e-cigarette categories.

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