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The growing trend of shake and vape in France

16th October 2017 | Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia

Italy vape store survey: e-liquids drive revenues

11th October 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

In our latest look at the Italian market, we find sales of e-liquids generate around 45 % of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands.

As UK market grows, speed of future expansion remains unclear

4th October 2017 | Market reports |

Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports

In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most of the vapers are daily users, and there is a clear preference for open system products. The UK has low prices for a basic open system tank and average prices for and advanced open system compared to the other major e-cigarette markets.

UK online sales: a tough market for new kids on the e-cig block

2nd October 2017 | Market reports |

Europe
United Kingdom
Marketing and Retailing
Market reports

The UK is a highly competitive online market for e-cigarette products, which account for an estimated 30% of overall sales. In total, we estimate there are approximately 380 online retailers in the UK. The UK online market seems consolidated and it’s difficult for new entrants to gain traction. Most of the top online retailers have remained in the top 20 since April 2016.

Nicotine products on the horizon as Norway eases in TPD rules

30th September 2017 | Market reports |

Europe
Norway
Market Research
Marketing and Retailing
Market reports

The EU’s Tobacco Product Directive (TPD) has not yet been fully adopted in Norway. It is anticipated that the sale and manufacture of nicotine containing e-cigarettes and e-liquids will be allowed in the first half of 2018. They are currently banned except for personal import. Online remains the main distribution channel, with foreign online companies having a significant presence.

Finland: market grows despite strict regulation

22nd September 2017 | Market reports |

EU
Europe
Finland
Market Research
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Market reports

The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by increased numbers of vapers (+16%), growth of the share of daily users (30% in 2017 compared with 14% in 2016), plus an overall price increase in most e-cigarette categories.

Physical stores remain focus of vape chains in France

20th September 2017 | Market reports |

Europe
France
Market Research
Marketing and Retailing
Market reports

in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive franchise conditions, while Clopinette had the strictest. All the vape stores have an online retail presence; however, their focus is on their physical stores.

Italy: vape store geographical breakdown and analysis

15th September 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be scope for growth in Milan and Naples, given these cities have around half the vape store density of Rome.

The vape store market is dominated by the leading vape store chains in the northeastern region. Elsewhere, stores are predominantly independently owned/branded. There is very little crossover between the online and vape store distribution channels.

Open systems dominate markets across the Baltic States

14th September 2017 | Market reports |

Estonia
Europe
Latvia
Lithuania
Marketing and Retailing
Market reports

Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently worth around €15m, with 75,000 vapers. Open-system products dominate the market, with basic open systems being very popular. The online channel is more developed in Lithuania and Estonia. In Latvia, due the ban on online retail, most sales are offline.

Poland: the vape store chains

4th September 2017 | Market reports |

EU
Europe
Poland
Companies
Market Research
Market reports

ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country

Portugal market adapting to new regulations and lower tax

30th August 2017 | Market reports |

Europe
Portugal
Market Research
Marketing and Retailing
Market reports

After the fall of the market size due the e-liquid tax, it seems both companies and vapers have now adapted to the new regulation. As the market starts to grow again, we find advance modular systems have a high prevalence. With distance sales forbidden, Portugal stores have adapted the same strategy as companies in Belgium and Austria: the catalogue is online but there is no delivery.

Polish market report: a tale of two cities

20th August 2017 | Market reports |

Europe
Poland
Market Research
Marketing and Retailing
Market reports

ECigIntelligence visited 34 vape stores in Poland’s two largest cities, Warsaw and Krakow, to gauge the market and compare offline prices – and found a striking difference between the two.

Bulgaria: scope for further development

18th August 2017 | Market reports |

Bulgaria
Europe
Market Research
Marketing and Retailing
Policy and Politics
Market reports

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.

E-cig market grows in Czech Republic, fuelled by tobacco regs

9th August 2017 | Market reports |

Czech Republic
Europe
Market Research
Marketing and Retailing
Market reports

In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards open systems, with closed systems being mainly available offline. About half of all e-cigarette sales go through online channel.

Italy: top five online retailers keep a stable leadership position

26th July 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.

Industry expecting growth of undeveloped Serbia market

25th July 2017 | Market reports |

Europe
Serbia
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.

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