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Heated tobacco: expanding the market for reduced-risk nicotine?

23rd June 2017 | Market reports |

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Competing with both traditional cigarettes and e-cigarettes, heated tobacco products are increasingly being launched by Big Tobacco companies, which have the deep pockets and experience with tobacco needed for R&D.

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

France: e-cigarette distribution through the tobacconist channel

9th June 2017 | Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
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ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists in France now selling vaping products.

Study finds fruit flavours favoured in Germany

16th May 2017 | Market reports |

Europe
Germany
Market Research
Market reports

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.

Domestic brands dominate the market in France

11th May 2017 | Market reports |

Europe
France
Market Research
Market reports

In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and FlowerPower.

Fruit flavours remain favourite among UK vapers

9th May 2017 | Market reports |

England
Europe
United Kingdom
Market Research
Market reports

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.

How preferences for e-liquid flavours differ

3rd May 2017 | Market reports |

EU
Europe
France
Germany
Italy
North America
Spain
United Kingdom
United States
Market Research
Market reports

Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users.

E-cig price patterns compared across six key markets

3rd May 2017 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Market Research
Market reports

ECigIntelligence compares the prices of six e-cig products – hardware and e-liquids – across six key markets: France, Germany, Italy, the UK, the U.S. and Russia.

Italy: e-liquids drive sales as big cities find more new customers

1st May 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that
stores located in more populated cities seem to be getting more new customers than those located in smaller towns.

Taking e-cig advertising outdoors

26th April 2017 | Market reports |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports

Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?

Ireland: stores drive sales as numbers grow

25th April 2017 | Market reports |

Europe
Ireland
Market Research
Market reports

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population is expected to increase due to prices of regular cigarettes and healthier life style behaviour.

UK e-liquid market dominated by American brands

12th April 2017 | Market reports |

England
Europe
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description of an e-liquid does not imply higher prices.

Belgium: online sales ban benefits French firms

11th April 2017 | Market reports |

Belgium
Europe
France
Companies
Market Research
Marketing and Retailing
Policy and Politics
Market reports

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.

Fat policeman, Budapest

Hungary: strict new regime comes down hard

22nd March 2017 | Market reports |

EU
Europe
Hungary
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered tobacconists.

Denmark: TPD changes set to boost sales

22nd March 2017 | Market reports |

Denmark
Europe
Market Research
Market reports

In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products, which might increase the proportion of sales coming through this channel. In this March 2017 report on Denmark we look at the offline channel to see if it is has developed as it’s online counterpart has in terms of products on offer and prices.

DEA Flavors online

Italy: U.S. competition to home-grown brands

13th March 2017 | Market reports |

EU
Europe
Italy
Market Research
Marketing and Retailing
Market reports

We take a detailed look at Italy’s well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S. brands.

Online tutorial: essential facts about e-cigarettes and the vaping market

12th March 2017 | E-learning , Market reports |

Europe
North America
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Technology and Innovation
E-learning
Market reports

Specifically designed for professionals in any field who are new to the e-cig market, this course aims to give you a quick and easy introduction to vaping technology, the market, health issues, types of e-cigarette consumer, and the law on e-cigarettes.

Italy: online sales lead the way

21st February 2017 | Market reports |

Europe
Italy
Marketing and Retailing
Market reports

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France – and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.

Austria market offline and fragmented but still developing

9th February 2017 | Market reports |

Austria
Europe
Market Research
Marketing and Retailing
Market reports

In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales through vape stores and open system products.