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Country market reports

Open systems dominate markets across the Baltic States

Written by || 14th September 2017 || Country market reports , Market reports | Marketing and Retailing | Nicotine | Estonia Europe Latvia Lithuania

Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently worth around €15m, with 75,000 vapers. Open-system products dominate the market, with basic open systems being very popular. The online channel is more developed in Lithuania and Estonia. In Latvia, due the ban on online retail, most sales are offline.
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Migle Malinovskyte

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