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4th October 2023


Disposables currently account for nearly 40% of the global vape market, new report says

Disposable e-cigarettes are now taking almost 40% of the vape sector, according to new analysis from ECigIntelligence.

After an initial boom in the United States, the disposables market is now growing at a faster pace in other countries.

Consumers are mainly attracted to disposables by convenience and low price, but there are variations in products internationally.

For example, due to restrictions on the amount of e-liquid that vape products in Europe’s TPD markets are allowed to have, the size of disposables has increased much more in non-TPD countries. On the other hand, in some TPD markets there has been an increase in zero-nicotine products, as these are allowed to have a larger tank capacity.

Another notable recent development is the emergence of products that address the environmental concerns associated with disposables, for example products made mostly of paper, or with biodegradable components.

The research from ECigIntelligence, the leading source of data, information and analysis for the global e-cigarette market, comes after extensive tracking of disposables since 2020.

And to provide further much-needed insight into the global disposables market, ECigIntelligence has now launched a disposable e-cigarettes tracker, a major new product offering unparalleled insight into this fast-growing market.

The data shows how disposable vape pricing, technical features, flavours and nicotine strengths have developed since 2020 across brands carried by leading online retailers. Users can even select specific models and see their closest competitors in the market in terms of features such as number of puffs, e-liquid capacity, battery capacity, and physical shape.

“The disposables market has ballooned at such a rate that there is an urgent need for reliable, in-depth data,” said Tim Phillips, managing director of Tamarind Intelligence, which produces ECigIntelligence. “This new tracker will provide the intelligence that players at every level in the industry have been crying out for as they formulate their strategy on disposable products.”


For further information or comment, please contact Barnaby Page. Graphics are available.

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ECigIntelligence is the leading provider of detailed global market and regulatory analysis, legal tracking, and quantitative data for the e-cigarette sector worldwide. It is published by Tamarind Intelligence, which also produces CannIntelligence and TobaccoIntelligence.
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