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Marketing & retailing

Advertising “increases awareness, but not adoption” of e-cigs

Written by || 17th February 2016 || Marketing & retailing , News analysis | Marketing and Retailing | GeographiesEurope

A new study has shown that e-cig advertising, particularly on TV, has created an impression on smokers but has had little actual impact on e-cigarette uptake.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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