The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. It applies the Advertising Codes, which are written by the Committees of Advertising Practice. Its work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. www.asa.org.uk Mid City Place, 71 High Holborn, London WC1V 6QT, UK enquiries@asa.org.uk