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Marketing & retailing

All UK “lite” brands will have to change their names

Written by || 17th June 2016 || Marketing & retailing , News analysis || Companies | Marketing and Retailing | Regulation and Legislation | TPD | Europe

All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m, $33m). ...

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