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Marketing & retailing

All UK “lite” brands will have to change their names

Written by || 17th June 2016 || Marketing & retailing , News analysis | Companies | Marketing and Retailing | Regulation and Legislation | TPD | GeographiesEurope

All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m, $33m).
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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