Altria earnings slow in Q1 2025 as Njoy halts shipments of Ace to wholesalers

Altria reported a slowdown in its earnings for the first quarter of 2025, while its e-cigarette brand Njoy discontinued shipments of Ace to wholesalers as of March 2025.

On 31st March 2025, the US International Trade Commission (ITC) importation ban and cease-and-desist orders applicable to Njoy Ace went into effect. As a result, the company recorded a non-cash impairment charge of $873m to the e-vapour reporting unit goodwill in the first three months of the year. There was no income tax benefit associated with the impairment because it is non-deductible for tax purposes.

Unlock access

Want the full analysis? Let's talk

We share insights with professionals we’re in contact with. Let us know a bit about your interest.

"*" indicates required fields

Corporate Email*

Company Name*

Name*

Department*

Industry*

Work Telephone*

How did you hear about us?*

Tell us what you're interested in*

Name

This field is for validation purposes and should be left unchanged.

I'm already a subscriber

Antonia Di Lorenzo

Newsdesk editor/EU lead reporter

Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

Stay informed of any legal and market change in the sector that impacts your organisation
Maximise resources by getting market and legal data analysis daily in one place
Make smart decisions by understanding how the regulatory and market landscape evolves
Anticipate risks in your decisions by monitoring regulatory changes that impact your organization

LATEST ALERTS

Altria earnings slow in Q1 2025 as Njoy halts shipments of Ace to wholesalers

Antonia Di Lorenzo

Our Key Benefits

Sign up to our newsletter

LATEST ALERTS

Want the full analysis? Let's talk

Antonia Di Lorenzo

Our Key Benefits

Want the full analysis? Let's talk

Sign up to our newsletter

Start your FREE trial