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News analysis

Altria ends agreement with Juul in US, freeing up both companies to compete

Written by || 30th September 2022 || News analysis | Major brands | North America United States

Altria has disclosed in a filing to the US Securities and Exchange Commission (SEC) that it is ending its non-compete agreement with Juul.

The agreement effectively means that Altria itself did not participate in the US vaping sector, instead relying on its investment in Juul to generate returns in that area.

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“Altria ends agreement with Juul in US, freeing up both companies to compete”








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    Freddie Dawson

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