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News analysis

Altria revises US cigarette industry volume down; vapour drives revenues

Written by || 31st July 2019 || News analysis | Companies | Heated tobacco | Marketing and Retailing | GeographiesNorth America United States

US tobacco company Altria has revised its expectations for the US cigarette industry downwards, with a predicted decline up to 6% through 2023. The company says this is primarily due to increased switching rates among adult smokers to “lower risk” products such as e-cigarettes.

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David Palacios Rubio

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