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News analysis

Altria suffers Juul troubles in first half of 2022 at ‘pivotal point’ in the industry

Written by || 29th July 2022 || News analysis | FDA | Flavours | Major brands | GeographiesNorth America United States Virginia

Altria is pessimistic about the future of Juul and its investment in the company but does not think the time has come to pull the plug just yet.

The US tobacco company does see the near future as absolutely pivotal to the make-up of tobacco alternatives in the country and has said it is up to the US Food and Drug Administration (FDA) to make the right calls on authorisations to allow products on the market.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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