Altria reported encouraging results for its e-cigarette brand Njoy, as well as rapid expansion of in-store distribution in the second quarter of 2024. The company said it strengthened Njoy’s supply chain, tripled its footprint to over 100,000 stores and secured premium positioning at retail – launching several trial-generating activities.
In June 2024, Njoy received marketing granted orders (MGOs) for four menthol e-vapour products – the first and only menthol e-vapour products authorised by the US Food and Drug Administration (FDA). As negotiated under the terms of its acquisition of Njoy in 2023, upon receiving the MGOs the company made cash payments totalling $250m in July.