Avail adopts pharma’s strategy – and pharma business strategist

As American federal regulators get tougher on flavours, and brands such as Juul are two-stepping to avoid the proverbial stick, companies like Avail Vapor see a way of making tough regulation work in their favour.

Avail has just hired a former strategist from the pharmaceutical world for the newly minted post of director of business development for its contract manufacturing services.

“Avail took a step back and was looking at how they’re going to succeed in the industry,” Brooks Gordon told ECigIntelligence about the creation of his role with the company.

He said the executives who brought him to Avail wanted someone with experience in sales and strategy – and pharmaceutical industry experience in dealing with the US Food and Drug Administration (FDA).