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News analysis

Banned UK advertisement linked vaping with ice cream

Written by || 8th October 2014 || News analysis | Companies | Marketing and Retailing | Europe United Kingdom

Britain’s advertising watchdog has censured e-cigarette maker Ten Motives for a direct mail item which showed an e-cig stuck into an ice cream, saying it was “likely to be appealing to children”.
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“Banned UK advertisement linked vaping with ice cream”








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    Barnaby Page

    Editorial director
    Before joining ECigIntelligence in early 2014 as one of its first employees, Barnaby had a 30-year career as a reporter and editor for newspapers, magazines and online services, working in Canada, the US and the Middle East as well as his current British location. He has edited publications covering fields including technology and the advertising industry, and was launch editor of the first large daily online news service in the British regional media. Barnaby also writes on classical music and film for a number of publications. Barnaby manages the editorial and reporting teams and works closely with the analyst teams, to ensure that all content meets high standards of quality and relevance. He also writes for the site occasionally, mostly on science-related issues, and is a member of the Association of British Science Writers.

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