Banning e-liquid flavours may jeopardise harm reduction, UK study concludes

Banning flavours in vaping may reduce its appeal to young people – but it may also make e-cigarettes less attractive to smokers who want to quit and have a negative impact on harm reduction, a recently published UK study found.

A survey “exploring the opinions and potential impact of unflavoured e-liquid on smoking cessation among people and smoking relapse among people who previously smoked and now use e-cigarettes” found that, while restrictions on flavours may help reduce youth vaping, they can also jeopardise cessation efforts on behalf of smokers and ex-smokers who vape.

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Tiziana Cauli

Senior reporter/health & science editor
Tiziana is an Italian journalist from Sardinia. She has worked for both international and local media in Italy, South Africa, France, Spain, the UK, Lebanon and Belgium. She also worked as a communications manager for several international NGOs in the humanitarian sector. Tiziana holds a degree in Political Science and a PhD in African Studies from the University of Cagliari and she’s a graduate of the Carlo De Martino school of journalism in Milan.

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