British American Tobacco (BAT) said its “new category” business continues to drive substantial volume, revenue, and market share growth – significantly contributing to the company’s overall performance.
It expects growing contributions across all new categories and all regions by the end of 2022.
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.
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