Big fines and a dedicated task force as Denmark gets tough on ‘puff bars’

Danish suppliers of so-called “puff bars” have been fined a total of more than DKK36m (€4.8m) in a concerted national crackdown on the illegal trade in sweet-flavoured nicotine products thought to be aimed at children.

The Ministry of Health and the Ministry of Industry, Business and Financial Affairs are setting up a joint task force to strengthen control over the tobacco and nicotine market. It will include agents from the Danish Safety Technology Authority and the Consumer Ombudsman as well as representatives from the ministries.

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