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News analysis

Blu believes ‘symbolic’ cigarette-shredding stayed right side of UK law

Written by || 31st January 2017 || News analysis | Companies | Marketing and Retailing | Regulation and Legislation | GeographiesEurope United Kingdom

Blu cigarette-shredding campaign flirts with smoking cessation claims while appearing to stay within the letter of the UK law.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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