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News analysis

Blu e-cig could be confused with Zippo lighter, says court

Written by || 21st August 2014 || News analysis | Companies | Marketing and Retailing | GeographiesEurope Germany North America United States

Zippo Manufacturing, maker of the famous cigarette lighter, has won a round in its worldwide legal dispute over the use of the brand name Blu – also employed by Lorillard for its market-leading e-cigarette.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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