Lorillard’s brand Blu retains around a 40% share of the U.S. mainstream retail market for e-cigarettes, an enviable position in many categories. But there are signs in the firm’s latest financial results and in measurement data that its ascendance is slowing, and that if Imperial Tobacco takes over the Blu brand as expected early next year, it will not be inheriting an unstoppable market leader.
Before joining ECigIntelligence in early 2014 as one of its first employees, Barnaby had a 30-year career as a reporter and editor for newspapers, magazines and online services, working in Canada, the US and the Middle East as well as his current British location. He has edited publications covering fields including technology and the advertising industry, and was launch editor of the first large daily online news service in the British regional media. Barnaby also writes on classical music and film for a number of publications.
Barnaby manages the editorial and reporting teams and works closely with the analyst teams, to ensure that all content meets high standards of quality and relevance. He also writes for the site occasionally, mostly on science-related issues, and is a member of the Association of British Science Writers.
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