Lorillard’s brand Blu retains around a 40% share of the U.S. mainstream retail market for e-cigarettes, an enviable position in many categories. But there are signs in the firm’s latest financial results and in measurement data that its ascendance is slowing, and that if Imperial Tobacco takes over the Blu brand as expected early next year, it will not be inheriting an unstoppable market leader.
...
Get access to premium content that is normally only available for subscribers.
For the duration of a week, you can read our news analysis, identify market trends and understand upcoming changes in the industry, which will enable you to get ahead of your competitors.
Sign up to access our business and regulatory briefings and get the most updated news, insights and our expert analysis to keep you on top of worldwide industry trends.
By signing up you agree to our Terms and Conditions Please note trial access may take up to 24 hours to be granted as access must be qualified by a member of the ECigIntelligence team.