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Marketing & retailing

Brand awareness just isn’t a thing with U.S. schoolkid vapers

Written by || 12th January 2017 || Marketing & retailing , News analysis | Health and science | Marketing and Retailing | Nicotine | GeographiesNorth America United States

Most 11-18 year-olds who use e-cigarettes don't subscribe to any particular brand, a new analysis of U.S. survey data reveals – but those who do know what brand they vape tend to choose the most heavily advertised.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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