Brands leap to toe the FDA’s not-yet-drawn line on youth access

A number of vaping manufacturers will restrict advertising and sales in support of the US Food and Drug Administration (FDA) campaign against youth access to e-cigarettes – before they even know full details of the agency’s plans.

The brands Innokin, Joytech, KangerTech, Smoore, and Smok, which are all members of the Global Vaping Standards Association (GVSA), have signed up to a number of “action items”.

They have agreed to adopt the FDA’s “best practices” for online sales, to stop supplying sellers who sell to under-age customers, to adopt marketing practices that do not attract youth, and to implement programmes encouraging youth prevention.

The rest of the “action items” centre on youth advertising. The companies have agreed to restrict their social media accounts to over-21s, to only use “adult-only influencers” in their ads, and to avoid outdoor advertising within 1000 feet of a school.

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Daniel Mollenkamp

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