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News analysis

British e-cig firm earns praise for response to diacetyl crisis

Written by || 4th September 2014 || News analysis | Companies | Health and science | Marketing and Retailing | GeographiesEurope United Kingdom

The British e-cigarette maker found to have diacetyl in one of its e-liquids handled this week’s ensuing fallout correctly, according to a crisis management expert.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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