Broadcast and internet regulator calls for clampdown on e-cig advertising

A top official at the US agency that regulates interstate broadcast and electronic communication has described e-cigarettes as the “modern equivalent” of traditional cigarettes and called for a rethink on how they can be advertised.

Jessica Rosenworcel, one of four commissioners of the  Federal Communications Commission (FCC), made her comments in an opinion article in USA Today.

Under the unambiguous heading, “We need to crack down on e-cigarette advertisements”, she wrote: “As a commissioner at the FCC, I think it’s time for the agency to update its thinking about e-cigarette advertising and the public interest.”