A top official at the US agency that regulates interstate broadcast and electronic communication has described e-cigarettes as the “modern equivalent” of traditional cigarettes and called for a rethink on how they can be advertised.
Under the unambiguous heading, “We need to crack down on e-cigarette advertisements”, she wrote: “As a commissioner at the FCC, I think it’s time for the agency to update its thinking about e-cigarette advertising and the public interest.”
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