Canada: the e-cigarette market, May 2023

Higher consumables prices has led to a growth in market size in Canada, but also to a drop in daily and solus usage.

More vape stores have opened except in provinces where flavoured products are banned. Vapers in provinces with full flavour bans still use illegal products on a regular basis.

This report analyses the current state of the Canadian e-cigarette market, how it has changed and what to expect, covering market sizes, vaping population, retail channels, form factors and flavour bans.

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Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

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