Canada: the e-cigarette market, May 2023

Higher consumables prices has led to a growth in market size in Canada, but also to a drop in daily and solus usage.

More vape stores have opened except in provinces where flavoured products are banned. Vapers in provinces with full flavour bans still use illegal products on a regular basis.

This report analyses the current state of the Canadian e-cigarette market, how it has changed and what to expect, covering market sizes, vaping population, retail channels, form factors and flavour bans.

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Table of contents

  1. Executive summary
  2. Regulatory landscape
  3. Vaping population
  4. Retail channels
  5. Market size
  6. Form factors
  7. E-liquids
  8. Impact of flavour ban

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