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News analysis

China’s RLX Technology scoops up highly profitable UK vape retailer Totally Wicked

Written by || 27th June 2025 || News analysis | Major brands | GeographiesEurope United Kingdom

UK vape retailer Totally Wicked appears to have been bought by Chinese vaping company RLX Technology.

Companies House records have confirmed that an ultimately Chinese-controlled entity has taken at least a 75% stake. Exact financials or details were not provided by Companies House or through Totally Wicked.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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