Celebrating our 10th anniversary – Unlock our special offer today

Clear leaders emerging as U.S. online traffic patterns settle down

traffic - Alexandr TrubetskoyConsistent patterns in Website traffic could be a sign that the U.S. online e-cigarette sector is maturing.

A new report from ECigIntelligence updates data and analysis on consumer use of e-cigarette Websites in the U.S., finding that nine of the top 10 sites stayed the same since similar research in May 2015.

Among them, Mount Baker and MyVaporStore consolidated their leading positions in Website rank and traffic.

ECigIntelligence analysts speculate that this means the U.S. online market may be maturing into greater consistency.

The sector saw direct referrals become even more important than organic search – a trend seen before but becoming more pronounced since May 2015. There was also more activity across all sites, despite the suggestions of some observers that the business is slowing in growth.

However, bounce rates – the number of people who visit a site and then immediately leave again – remained high, especially among multi-brand sites. ECigIntelligence believes this may be due, at least in part, to consumer confusion over the vast array of products available on such sites.

Subscribe to our Newsletter

Join in to hear about news, events, and podcasts in the sector

    See more

    One important new innovation since the May edition of ECigIntelligence’s traffic analysis is the addition of three companies employing subscription-based models, which allow consumers to receive regular deliveries of nicotine products tailored to their preferences.

    The three sites added to ECigIntelligence’s tracker rely heavily on social media for traffic, and represent a new direction for e-cig firms.

    ECigIntelligence Platinum, Gold and U.S. Silver subscribers can access our analysis here. Non-subscribers can find out about subscription packages or contact Tim Phillips to buy a standalone PDF copy of the report.

    – Freddie Dawson ECigIntelligence staff

    Photo: Alexandr Trubetskoy

     

    Freddie Dawson

    Managing editor, news
    Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

    Our Key Benefits

    The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

    ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

    • Stay informed of any legal and market change in the sector that impacts your organisation
    • Maximise resources by getting market and legal data analysis daily in one place
    • Make smart decisions by understanding how the regulatory and market landscape evolves
    • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization