Consumer survey report: Covid-19 and new regulations impact the US market

This report is the analysis of the latest ECigIntelligence US vape consumer survey carried out at the end of 2020 and early 2021. Responses to the survey were received from over 5,000 vapers across all regions of the US. ECigintelligence has been running an annual consumer survey of vapers in the US since 2016, with a sample size of between 5,000 and 9,000 respondents annually. The survey questions set have remained as consistent from year to year as possible in order to allow longitudinal analysis of change over time. The focus of the survey is to identify and make comparisons over time of the trends in consumer vaping behaviour.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Sample characteristics
  4. Overview changes to consumption
  5. Other combustible tobacco alternatives
  6. E-liquid consumption: volume vs nicotine concentration
  7. Impact of US regulatory changes on consumer habits
  8. Hardware: secondary device usage

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