Consumer survey report: expenditure on hardware decreases in Italy

This report analyses patterns of hardware and e-liquid usage among vapers in Italy. A report on general market trends and patterns has been published separately.

The report is based on an online survey carried out in March-April 2021, with the help of industry players, magazines, and vaping associations. Due to the methodology used to collect data, most respondents are advanced hobbyist users. This means that the results are not fully representative of all vapers in Italy. However, this consumer group tends to lead trends in the category that may also take place among more mainstream vape consumer groups.

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Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

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