Consumer survey report: expenditure on hardware decreases in Italy

This report analyses patterns of hardware and e-liquid usage among vapers in Italy. A report on general market trends and patterns has been published separately.

The report is based on an online survey carried out in March-April 2021, with the help of industry players, magazines, and vaping associations. Due to the methodology used to collect data, most respondents are advanced hobbyist users. This means that the results are not fully representative of all vapers in Italy. However, this consumer group tends to lead trends in the category that may also take place among more mainstream vape consumer groups.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Profile of the respondents
  4. Form factors: no change in hardware type preference
  5. Respondents reduce their expenditure on hardware
  6. User journey in device usage and multi-use: respondents loyal to preferred form factor type
  7. Hardware brands: Eleaf, Aspire and Zeep the most popular brands among different form factor categories
  8. E-liquid types: DIY liquids increase in popularity
  9. E-liquid brands: La Tabaccheria and Vaporart stand out

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