Consumer survey report: Italian vaping population growth continues to slow

This report analyses the general characteristics, trends and attitudes of vapers in Italy. In-depth reports on hardware and e-liquids will be published separately. The report is based on an online survey carried out in March and April 2021, with the help of industry players, magazines, and vaping associations.

One of the most notable findings in this year’s survey when compared with the one in 2020 is the decrease of new users (people that have started smoking in the last 12 months). In addition to general trends and differences between this and the last survey, the report also looks at the different reasons to vape and general awareness of trends as well as distribution channels.

 

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Table of contents

  1. Executive summary
  2. Introduction
  3. Profile of the respondents
  4. Decreasing proportion of new users
  5. Future consumption to stay stable
  6. Smoking-related reasons for vaping increasing
  7. Awareness of trending products increasing
  8. Retail channels

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