Consumer survey report: online remains most popular channel in Germany

In order to understand general characteristics, consumption patterns and the structure of the vaping market in Germany, EcigIntelligence carried out a survey in July 2020 and collected responses from 130 German daily vapers.

Responses were collected through social media groups and respondents from our previous survey in the country, and therefore do not represent the vaping market entirely, but the more hobbyist and experienced part of it. However, it must be mentioned that the German market is quite hobbyist in general terms, and therefore this segment of the vaping population is fairly important.

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Table of contents

  1. Executive summary
  2. Introduction and profile of the respondents
  3. Vaping behaviour
  4. Purchasing patterns and COVID-19 impact
  5. Hardware
  6. E-liquids
  7. Interest in other related products

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