Consumer survey: US flavour report

Since 2016, ECigIntelligence has been running an annual survey in the US in partnership with the Consumer Advocates for Smoke-Free Alternatives Association (CASAA) with its members base. This means we are able to provide perceptive and astute comparisons and trends in consumer behaviour of open system users across the nation. This is the first of a series of reports examining topics in the vaping world, such as flavours, retail channels or nicotine usage. This report investigates how flavour preferences have changed over the past four years for open system users and what might happen with potential flavour bans.

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Table of contents

1 Executive summary

2 Introduction

3 Sample characteristics

4 Changing flavour preferences

5 DIY popularity

6 What vapers would do to keep their favourite flavours?

7 Attitude to tobacco flavoured e-liquid

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