Market reports

Our comprehensive full-length market reports provide detailed data and analysis of numerous markets around the world, on every continent. Here you will find consumer surveys as well as reports specifically on TPD notification or retail, as an example. In addition, this section includes market snapshots, a PDF infographic with key market data consolidated. Understand the various factors that impact your business with our in-depth market analysis reports.

Hobbyists driving success of leading U.S. online sellers

Written by ECigIntelligence || 6th January 2017 || Market reports |

In 2016, the internet provided one of the most important distribution channels in the U.S., with about 15% of vapers regularly making their e-cigarette purchases online. The percentage was higher among hobbyists, with approximately 50% preferring to buy...

E-liquid tax having negative impact on Portugal market

Written by ECigIntelligence || 9th December 2016 || Market reports |

Due to a tax on e-liquids containing nicotine, most e-liquid bought in Portugal is nicotine free. Vapers are then adding nicotine separately to avoid increasing the price. However, a lot of sales are occurring across the border in...

Greece enjoys return to growth ahead of TPD deadline

Written by ECigIntelligence || 23rd November 2016 || Market reports |

In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although...

Italy: price drop helps to triple vaping population

Written by ECigIntelligence || 2nd November 2016 || Market reports |

In this report ECigIntelligence looks at the state of the market in Italy - a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in alongside the smaller...

Russia: market growth as buyers move toward open systems

Written by ECigIntelligence || 25th October 2016 || Market reports |

ECigIntelligence looks at how the market in Russia is developing, including the growth in popularity of open system devices and the rise of a vaping culture. Our in-depth report provides detailed data on market size, retailing, market trends...

How top U.S. e-cig brands succeed in traditional channels

Written by Jon Bruford || 27th September 2016 || Market reports |

ECigIntelligence analyses the seven leading e-cig brands in mainstream U.S. retail, aiming to understand and explain the factors that have led to their success in these channels. How do the best-known brands fare, and how have the market...

Report: Netherlands market shrinks but promises stability

Written by Jon Bruford || 1st September 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the Netherlands or the advanced search page.         Executive summary   Market size is down, but tending to stabilise without further decline...

Survey reveals importance of location for UK vape shops

Written by David Attwood || 10th August 2016 || Market reports |

In May 2016, ECigIntelligence carried out a short survey of vape stores in the UK in order to investigate average turnover and product mix through this important channel, and to understand some of the non-quantitative factors behind the...

Vape store photo gallery: UK

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Our world store of vape stores ends back in the UK. See how e-cig retailers do point of sale, advertising and promotions in store – and on double-decker...

Vape store photo gallery: Russia

Written by Lorraine Mullaney || 22nd July 2016 || Market reports |

Our global tour of vape stores continues as we take a virtual trip to Russia to view various displays, point of sale and retailers in this massive e-cig...

U.S. vape stores: how the top five chains compare

Written by Barnaby Page || 28th June 2016 || Market reports |

Our analysis of the top five vape store chains in the U.S. reveals distinct patterns in geographical distribution, and offers some insight into how these chains are evolving against the background of a maturing...

Sharp increase in Canadian vaper numbers and sales

Written by Barnaby Page || 27th June 2016 || Market reports |

In this report we look at Canada, a market-oriented, high-tech industrial society in the trillion-dollar class with high living standards. There are no federal laws related to e-cigarettes – despite calls to clarify a confused situation – so...

Sweden can expect post-TPD e-cig growth

Written by Jon Bruford || 17th June 2016 || Market reports |

In this report we look at Sweden, an expanding market where further growth is expected into 2017, helped by the easing of certain aspects of regulation in the country due to implementation of the Tobacco Products...

Norway sees steady e-cig growth despite competition

Written by Jon Bruford || 17th June 2016 || Market reports |

In this in-depth report we look at Norway, where use of e-cigs seems to have a strong health slant. Snus is highly prevalent in the country and is clearly entrenched competition to e-cigs, potentially meaning the cap on...

Finland growth thanks to regulatory easing

Written by Jon Bruford || 17th June 2016 || Market reports |

In this in-depth report we focus on Finland, a market we estimate to be worth roughly US $12 million, around 12% growth from 2014. We expect the market to growth further into 2017, helped by easing of...

Denmark vaper population stalls; light growth expected

Written by Jon Bruford || 15th June 2016 || Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Denmark or the advanced search page.         Executive summary   For 2016 we estimate the Danish market to be roughly US $26...