Market reports

Our comprehensive full-length market reports provide detailed data and analysis of numerous markets around the world, on every continent. Here you will find consumer surveys as well as reports specifically on TPD notification or retail, as an example. In addition, this section includes market snapshots, a PDF infographic with key market data consolidated. Understand the various factors that impact your business with our in-depth market analysis reports.

Industry expecting growth of undeveloped Serbia market

Written by Veronika Sianko || 25th July 2017 || Market reports |

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on...

Double-digit growth in Germany vape stores

Written by Nicolás Leonardo Dejtiar || 25th July 2017 || Market reports |

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population...

Revenue driven by physical stores in Greece

Written by Stavroula Anastasopoulou || 10th July 2017 || Market reports |

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come...

Japan market fragmented with sales concentrated online

Written by Veronika Sianko || 15th June 2017 || Market reports |

        Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes,...

Study finds fruit flavours favoured in Germany

Written by Nicolás Leonardo Dejtiar || 16th May 2017 || Market reports |

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most...

U.S. consumer survey 2017: mostly mods, replacing tobacco

Written by Tim Phillips || 11th May 2017 || Market reports |

An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association)...

Fruit flavours remain favourite among UK vapers

Written by Stavroula Anastasopoulou || 9th May 2017 || Market reports |

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those...

Ireland: stores drive sales as numbers grow

Written by Stavroula Anastasopoulou || 25th April 2017 || Market reports |

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population...

UK e-liquid market dominated by American brands

Written by Stavroula Anastasopoulou || 12th April 2017 || Market reports |

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description...

Belgium: online sales ban benefits French firms

Written by ECigIntelligence || 11th April 2017 || Market reports |

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having...

Hungary: strict new regime comes down hard

Written by ECigIntelligence || 22nd March 2017 || Market reports |

ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered...

Denmark: TPD changes set to boost sales

Written by ECigIntelligence || 22nd March 2017 || Market reports |

In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products,...

Italy: U.S. competition to home-grown brands

Written by ECigIntelligence || 13th March 2017 || Market reports |

We take a detailed look at Italy's well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S....

Italy: online sales lead the way

Written by ECigIntelligence || 21st February 2017 || Market reports |

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However,...

Austria market offline and fragmented but still developing

Written by Nicolás Leonardo Dejtiar || 9th February 2017 || Market reports |

In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales...