Marketing & retailing

This section encompasses all our news stories, both regulatory and business, that relate specifically to marketing and retailing. A few examples of what you can find are rates of sale, banning of sale and individual company movements. It also includes content about new retail opportunities for e-cigs and related products.

Taking e-cig advertising outdoors

Written by Freddie Dawson || 26th April 2017 || Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports
Marketing & retailing
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

ECigIntelligence online tutorial makes sense of UK advertising law

Written by ECigIntelligence || 12th January 2017 || Marketing & retailing , Regulatory briefing |

EU
United Kingdom
Companies
Regulation and Legislation
Marketing & retailing
Regulatory briefing
ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the...

PMI makes progress with big plans for reduced-risk portfolio

Written by Freddie Dawson || 22nd December 2016 || Business briefing , Marketing & retailing |

Asia
EU
Europe
Italy
Japan
Romania
Russia
Switzerland
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
Business briefing
Marketing & retailing
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham....

Totally Wicked told sponsorship is legal, despite crossing borders

Written by Freddie Dawson || 19th December 2016 || Marketing & retailing , Regulatory briefing |

EU
Europe
France
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
Regulatory briefing
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising - and could run foul of the European TPD ban on cross-border e-cig sponsorship....

UK advertising code could allow e-cig brands to make health claims

Written by Freddie Dawson || 6th October 2016 || Marketing & retailing , Regulatory briefing |

Europe
United Kingdom
Companies
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
Regulatory briefing
A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs....

JAC Vapour advertising is linked to UK smoking cessation campaign

Written by Freddie Dawson || 4th October 2016 || Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Health
Marketing and Retailing
Regulation and Legislation
Business briefing
Marketing & retailing
Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign....

Brexit: call for UK to reverse ban on e-cig advertising

Written by Freddie Dawson || 1st July 2016 || Marketing & retailing , Regulatory briefing |

EU
Europe
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
Regulatory briefing
The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just you and Blu”...

British TV switched off, but Blu’s cattle herder keeps going

Written by Freddie Dawson || 22nd June 2016 || Business briefing , Marketing & retailing |

EU
Europe
North America
United Kingdom
United States
Companies
Marketing and Retailing
Regulation and Legislation
Business briefing
Marketing & retailing
Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing with advertising in...