Marketing & retailing

This section encompasses all our news stories, both regulatory and business, that relate specifically to marketing and retailing. A few examples of what you can find are rates of sale, banning of sale and individual company movements. It also includes content about new retail opportunities for e-cigs and related products.

Taking e-cig advertising outdoors

Written by Freddie Dawson || 26th April 2017 || Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports
Marketing & retailing
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

ECigIntelligence online tutorial makes sense of UK advertising law

Written by ECigIntelligence || 12th January 2017 || Marketing & retailing , Regulatory briefing |

EU
United Kingdom
Companies
Regulation and Legislation
Marketing & retailing
Regulatory briefing
ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the...

PMI makes progress with big plans for reduced-risk portfolio

Written by Freddie Dawson || 22nd December 2016 || Business briefing , Marketing & retailing |

Asia
EU
Europe
Italy
Japan
Romania
Russia
Switzerland
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
Business briefing
Marketing & retailing
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham....

Totally Wicked told sponsorship is legal, despite crossing borders

Written by Freddie Dawson || 19th December 2016 || Marketing & retailing , Regulatory briefing |

EU
Europe
France
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
Regulatory briefing
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising - and could run foul of the European TPD ban on cross-border e-cig sponsorship....

UK advertising code could allow e-cig brands to make health claims

Written by Freddie Dawson || 6th October 2016 || Marketing & retailing , Regulatory briefing |

Europe
United Kingdom
Companies
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
Regulatory briefing
A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs....

JAC Vapour advertising is linked to UK smoking cessation campaign

Written by Freddie Dawson || 4th October 2016 || Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Health
Marketing and Retailing
Regulation and Legislation
Business briefing
Marketing & retailing
Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign....

Brexit: call for UK to reverse ban on e-cig advertising

Written by Freddie Dawson || 1st July 2016 || Marketing & retailing , Regulatory briefing |

EU
Europe
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
Regulatory briefing
The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just you and Blu”...