‘Cool and satisfying’ – studies reveal the real reasons why people vape

The “social image” of vaping may have overtaken smoking cessation as the most popular reason for using e-cigarettes – which many find more satisfying than smoking. Those are the striking conclusions of two recent studies of the perception and usage of e-cigs.

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Daniel Mollenkamp

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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‘Cool and satisfying’ – studies reveal the real reasons why people vape

Daniel Mollenkamp

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Want the full analysis? Let's talk

Daniel Mollenkamp

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