Debate resulting in call for EU flavour ban held 2 days before EC released survey data

Last week, 12 EU health ministers backed a paper calling on the European Commission to propose new legislation, which could include banning flavoured vapes and limiting nicotine content. The ministers, led by Denmark’s Sophie Løhde, also suggested that social media giants take “greater responsibility” for marketing and sales of vapes on their platforms.

The push by the group of EU countries for a flavour ban and additional regulations aimed at curbing smoking and vaping reflects a broader trend across Europe towards stricter tobacco control policies. These measures particularly target flavoured products, which are often seen as more appealing to younger and non-traditional smokers.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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