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News analysis

Dinner Lady aims to reach mass UK market with supermarket tie-up

Written by || 4th May 2018 || News analysis | Companies | Marketing and Retailing | GeographiesEurope United Kingdom

Vape Dinner Lady has agreed a national rollout with UK supermarket Asda for the most popular items in its e-liquid range and the company is trialling a dedicated shelving unit for further additions
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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