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News analysis

E-cig ads must avoid “glamour”, Britain’s regulator decides

Written by || 5th May 2015 || News analysis | Marketing and Retailing | Policy and Politics | GeographiesEurope

The UK’s Advertising Standards Authority (ASA) has banned an e-cigarette TV ad for “indirectly promoting the use of tobacco products” through being “glamorous”.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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