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Marketing & retailing

E-liquid maker accused of infringing chewing-gum and candy trademarks

Written by || 25th August 2017 || Marketing & retailing | Marketing and Retailing | North America United States

A case brought in a US court, alleging that an e-liquid manufacturer infringed a number of well-known trademarks, may set a future limit on the use of childhood nostalgia in marketing vapour products to adults
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Daniel Mollenkamp

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