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News analysis

E-liquid marketing “uses candy and cereal brands misleadingly”

Written by || 24th December 2015 || News analysis || Marketing and Retailing | Policy and Politics | Regulation and Legislation | North America United States

Nine Democratic senators in the U.S. have urged a federal agency to investigate e-liquid sellers for deceptively advertising their products using recognisable brand names of candy, breakfast cereals and other foods and drinks. ...

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