Europe generates twice as much traffic to vape store websites as North America

Although North America is the largest market for vapour products by value, it has half the level of Europe’s online traffic, and a fifth of the number of websites, according to the latest analysis from ECigIntelligence.

Strikingly, the UK has more domestic websites than the US, despite the value of its vape market being only a quarter of that in the US. This can be explained by the fact that UK websites serve more international markets and receive on average more foreign traffic – 32% to US websites’ 17%.