Europe’s e-cig markets are set to grow by 29% by 2025 as smoking declines faster

The decline in the use of traditional tobacco products across Europe is expected to accelerate in the next four years, while sales of vaping products continue to grow in the five largest EU markets France, Germany, Italy, Poland and Spain.

A recent study by ECigIntelligence on the economic standing of e-cigarettes in Europe estimates the vapour products category to be worth around €2.9bn in 2021. It is expected to grow by 29% to €3.8bn over the next four years.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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