Europe’s e-cig markets are set to grow by 29% by 2025 as smoking declines faster

The decline in the use of traditional tobacco products across Europe is expected to accelerate in the next four years, while sales of vaping products continue to grow in the five largest EU markets France, Germany, Italy, Poland and Spain.

A recent study by ECigIntelligence on the economic standing of e-cigarettes in Europe estimates the vapour products category to be worth around €2.9bn in 2021. It is expected to grow by 29% to €3.8bn over the next four years.

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Antonia Di Lorenzo

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