Experienced UK vapers like to mix and match advanced open systems

The UK’s largest online e-cigarette retailers offer more advanced open system kits than basic kits, according to an ECigIntelligence market report.

Despite being considerably more expensive, advanced open system kits appear to drive more traffic than basic kits. Advanced vapers tend to mix and match hardware rather than sticking to a brand, so prefer a wider choice.

Illustrating this, the top-ranked retailer by traffic is the one that carries by far the highest number of different hardware brands.

Prices for similar products do not vary greatly from retailer to retailer, indicating a very competitive market, the report finds.

Of the products available from the top 20 online retailers, most are manufactured in China.

Benefits of subscription plans:

• Stay informed of any legal and market change in the sector that impacts your organization
• Maximise resources by getting market and legal data analysis daily in one place
• Make smart decisions by understanding how the regulatory and market landscape evolves
• Anticipate risks in your decisions by monitoring regulatory changes that impact your organization