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News analysis

Lorillard, Zippo go to UK court in feud over Blu brand name

Written by || 5th September 2014 || News analysis | Companies | Marketing and Retailing | GeographiesEurope Germany Sweden United Kingdom

Tobacco giant Lorillard has filed an injunction in the UK courts against Zippo Manufacturing, the legendary producer of lighters, seeking to protect its Blu e-cigarette trademarks in Europe.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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