Firms deny newspaper talk of e-liquid flavours ‘luring children’

Vaping companies in the UK have rejected claims in a leading national newspaper that the range of e-liquid flavours available makes them appealing to under-age users.

A report in the Sunday Times, under the front-page headline “Vaping brands ‘target children’”, claimed liquids sold by the British American Tobacco (BAT)-owned website vipelectroniccigarette.co.uk included packaging with cartoon-style imagery likely to appeal to children.

However, BAT said it had made it clear that its products were for adults only and pointed out the use of non-tobacco flavours helped people stop smoking.

Vape Dinner Lady also denied claims made in the article, saying: “Our branding is deliberately old school and based on traditional flavours that will appeal to grown-ups.”