Vaping companies in the UK have rejected claims in a leading national newspaper that the range of e-liquid flavours available makes them appealing to under-age users.
A report in the Sunday Times, under the front-page headline “Vaping brands ‘target children’”, claimed liquids sold by the British American Tobacco (BAT)-owned website vipelectroniccigarette.co.uk included packaging with cartoon-style imagery likely to appeal to children.
However, BAT said it had made it clear that its products were for adults only and pointed out the use of non-tobacco flavours helped people stop smoking.
Vape Dinner Lady also denied claims made in the article, saying: “Our branding is deliberately old school and based on traditional flavours that will appeal to grown-ups.”
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