Flavour report: an analysis of the UK online channel

This report, taking a deeper look into the UK online channel, is based on analysis from our quarterly flavour tracker that includes all e-liquids carried by the top five multi-brand online vape retailers in the seven largest vape markets globally.

The aim of this report is to gauge changes in consumer preferences via studying the gradual evolution of products offered on the most visited online vape retailers in the UK. The data analysed in this report dates back from Q4 2017 up to Q4 2020. Flavour preferences for e-liquids and prefilled pods are analysed separately.