Flavour tracker trial version


Description

 

Conveniently navigate our interactive and user-friendly visualisations to gain an advantageous perspective on the most significant flavour profiles, categories, nicotine formats and nicotine strengths offered by leading brands and top websites in seven major e-cigarette markets – the US, UK, Russia, Germany, France, Italy, and Canada.

The new and exclusive ECigIntelligence flavours and nicotine-strength trackers are indispensable tools, providing actionable insights to professionals operating within the various parts of the e-cigarette sector. Whether you are a manufacturer, distributor, investor or seeking the best way to develop your brand, these trackers will enable you to plan your strategy with confidence.

Number of dashboards: Fourteen dashboards (two per country), showing separately the flavour tracking and nicotine strength tracking.

You can now trial the interactive flavour tracker below.

 

Reasons to buy

  • Understand product evolution and trends
  • Supply analysis to gain insight into consumer preferences
  • Compare products available in seven major e-cigarette markets
  • Find opportunities to enhance your business
  • Analysis per quarter from Q4 2017
  • Includes both freebase and nicotine salts
  • Have a clear view of the flavours and nicotine strengths with increasing demand
  • Know the split for the top 20 brands in each country
  • Link this product with the ECigIntelligence brands trackers and pricing trackers using product IDs.

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Contents

Details of the data and in-house analysis included in this tracker are:

ECigIntelligence Flavour/Nicotine Tracker:FlavourNicotine Strength
Update rateQuarterly: data gathered in middle of quarter (range of dates depending on market)
Archive analysis period2yrs+, quarterly from Q4 2017
Markets coveredUS, Canada, UK, France, Germany, Italy, Russia
Retail channelsFive leading online multi-brand retailers representing est. 25-50% of total online sales in each market
Data-points analysed>250,000
Cleaned raw data available each quarter30,000+100,000+
Categories analysed9 main flavour categories (including tobacco and
menthol/cooling) and 47 flavour sub-categories
14 nicotine strength categories in nicotine salts
and freebase nicotine liquids, including pre-filled
pods
Key analysis outputsFlavour category splits; flavour development over
2+yr period; cross-market flavour profile
comparisons; tobacco/menthol market share (supply
side) including impact of flavour restrictions; new
flavour categories launched in latest quarter
Nicotine strength splits; longitudinal change in nic.
strength (esp. following introduction of nic salts);
cross-market comparisons particularly US vs EU
(nic. strength limits)
Data splitsNicotine type (freebase and nicotine salts); product (open system e-liquid, closed system pod); country
market; indexed by prevalence with online retailers

Flavour trackers

The dashboards display the main flavour categories, flavour sub-categories and flavour components. The following filters can be applied:

  • Select analysis type:
    • Nicotine type
    • New products
  • Filter by product type:
    • Disposables
    • E-liquid
    • Pre-filled pods
  • Filter by main flavour category:
    • 11 main flavour categories to choose from including fruit, tobacco, and savoury
  • Filter by flavour complexity:
    • Four levels of flavour complexities to choose from
  • Filter by top brands:
    • 20 leading brands based on the number of products carried online

Nicotine strength trackers

The dashboards display the nicotine strength ranges for freebase e-liquids and nicotine salts. The following filters can be applied:

  • Select analysis type:
    • Nicotine type
    • New products
  • Filter by product type:
    • Disposables
    • E-liquid
    • Pre-filled pods
  • Filter by concentration category:
    • Six categories for freebase e-liquids
    • Eight categories for nicotine salts
  • Filter by top brands:
    • 20 leading brands based on the number of products carried online

See our methodology learn more about the flavour and nicotine trackers.

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Trial dashboard

The visualisation below is a trial version and does not provide analysis for any country.


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Examples of findings

You can find below some examples of possible findings you could quickly pull out from our dashboard:

  • Fruit flavoured NS pods are increasingly added by the tracked websites:

  • There was a high increase in Cooling (menthol, mint, etc) flavoured pods offer in Q1 2020:

  • Sweet/candy flavours show an increase in the NS e-liquid category:

  • In fruits, Berries are increasing in share and Tropical fruits are slightly decreasing:

 

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This product is available as an add-on to any of our subscription plans.

If you want more information about this product please contact us.