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Description
ECigIntelligence’s flavour tracker provides comparative insights to professionals operating within the various areas of the e-cigarette sector. Whether you are a manufacturer, distributor, investor or seeking the best way to develop your brand, this tracker will enable you to plan your strategy with confidence.
Reasons to buy
- Understand trends in the flavours of consumables
- Compare products available in seven major e-cigarette markets
- Find opportunities to enhance your business
- Analysis per quarter from the fourth quarter of 2017
- Look at differences in the flavours of different product types
- Take a deep dive into the exact flavours available in each country, and at which other flavours they come with
- Receive categorised, clean data sets for the most recent quarter in order to pursue in-house analysis.
Contents
Details of the data and in-house analysis included in this tracker are:
| Update rate | Quarterly: data gathered in middle of quarter (range of dates depending on market) |
| Archive analysis period | Quarterly from Q4 2017 |
| Markets covered | US, Canada, UK, France, Germany, Italy, Russia |
| Retail channels | Online: leading online multi-brand retailers representing approximately 25-50% of total online sales in each market; indicative of total market |
| Data points analysed (all tracked quarters) | c. 1,250,000 |
| Individual products for which cleaned raw data is available in each quarter | c. 70,000 |
| Categories analysed |
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| Data splits | Country, product type, brand, new/existing products, nicotine type |
Trial dashboard
The visualisation below is a trial version and does not provide analysis for any country.
Dashboard description
Users are able to navigate through four tabs in the dashboard:
Overall tab
This tab contains a quarterly comparison of the main flavour categories, flavour subcategories, and flavour complexity of all the consumables in a selected country. Users are able to select which country they want to display in each chart. To do a country comparison for a specific metric, users can hover over the category they want to compare in the chart and a graph comparing countries will appear in the tooltip.
Users are also able to filter the charts by brand, product type (e-liquids, disposables and pre-filled pods), by whether they want to see new or existing products, and by nicotine type (freebase, hybrid tobacco, nicotine salts and zero nicotine). These filters can be combined in a single chart.
In the flavour subcategories chart, users can select a main flavour category by clicking one of the buttons above the chart, to see the distributions of flavour subcategories among the selected main category.
Product type comparison
This tab contains a quarterly comparison of the differences between different product types in a selected country, in terms of main flavour categories, flavour subcategories and flavour complexity. For a country comparison of a specific product type, users can hover over the category they want to compare in the chart and a graph comparing countries will appear in the tooltip.
In each chart, a country and metric must be selected in order to view the differences between product types in the chosen country and metric. Users can filter by whether they want to see new or existing products. Furthermore, users can also select whether they want the chart to reflect the percentage of all products or the total number of products in a country. In the flavour subcategories chart, users can also choose to view the percentage if products within the main category the flavour subcategory belongs to.
Exact flavours
This tab compares the total number of products containing an exact flavour, as well as the flavour complexity and flavours that accompany a selected flavour.
The chart at the top of the chart showcases the number of products containing an exact flavour in a selected country and quarter. Users are able to filter the chart by product type and by brand. To see how a specific flavour has evolved over time in the selected country, as well as to see a country comparison of that flavour in the selected quarters, users can hover over the chart and graphs containing these metrics will appear in the tooltip.
Furthermore, users can click on one of the flavours on the top chart to see what flavour complexity it usually comes in. By clicking on the flavour on the top chart, users are also able to see the flavours accompanying the selected flavour.
New products
This tab contains a quarterly comparison of the new products in a selected country, in terms of main flavour categories and flavour subcategories. It also contains a chart looking at the flavours of the new products offered by each brand.
In the first two charts, users must select a country, and can filter by product type, brand, and nicotine type. For a country comparison users can hover over the chart, and graph comparing countries will appear in the tooltip. The final chart contains a brand comparison on the flavours of the new products offered by each brand in a selected country and quarter. Users can choose whether they want the chart to show main flavour categories or flavour subcategories.
This product is available as an add-on to any of our subscription plans.
If you want more information about this product please contact us.
